Marketing
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![Encyclopedia of Tourism Management and Marketing]()
Encyclopedia of Tourism Management and Marketing
Edited by Dimitrios Buhalis
旅游管理和Marketi的百科全书ng is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol... -
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![Research Handbook on Services Management]()
Research Handbook on Services Management
Edited by Mark M. Davis
‘The Handbook provides a window into future directions in service strategies and delivery systems. It is a treasure trove of the best work of many highly-regarded researchers.’ – James L. Heskett, Harvard Business School, US -
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![How to Write Differently]()
How to Write Differently
Edited by Monika Kostera
‘Nanni Moretti, the Italian film director, once said: “those who speak badly, think badly and live badly”. This masterly written book teaches us that this adage applies, and even more, to the written word. Academics have in their texts t... -
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![Gendered Marketing]()
Gendered Marketing
Pauline Maclaran, Andreas Chatzidakis
‘With remarkable elegance and precision, Pauline Maclaran and Andreas Chatzidakis explore and overturn the traditional male-centred nature of marketing and consumer scholarship. Astutely deploying a range of feminist and other critical i... -
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![Handbook on the Tourist Experience]()
Handbook on the Tourist Experience
Edited by Dora Agapito, Manuel A. Ribeiro, Kyle Woosnam M. Woosnam
‘Finally a complete reference book on the tourist experience! The editors and authors with diverse backgrounds offer multidimensional perspectives and leave no stone unturned about tourism experience; they cover a wide range of issues an... -
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![Handbook of Research on Customer Loyalty]()
Handbook of Research on Customer Loyalty
Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
‘Debbie Keeling, Ko de Ruyter, and David Cox—in collaboration with 45 colleagues from around the world—bring an overview of the state of research-driven customer-loyalty practice, offer insights in research methods, metrics, and designs ... -
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th... -
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![手册的业务ss-to-Business Marketing]()
手册的业务ss-to-Business Marketing
Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
‘A comprehensive and insightful resource on business-to-business marketing from a galaxy of academic stars! This Handbook will illuminate the path for business marketers for many years to come.’ – Mohanbir Sawhney, Northwestern Universit... -
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![How to Conduct an Effective Peer Review]()
How to Conduct an Effective Peer Review
Gloria Barczak, Abbie Griffin
‘There are few activities as critical to the scientific process as peer reviewing. Yet, to date, there are few activities that receive less formal training or for which clear and concise guidelines are available. This book represents a s...eBook:Find out more$28.00
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![Configured by Consumption]()
Configured by Consumption
Booi H. Kam, Peter J. Rimmer
‘Kam and Rimmer provide a unique and practical perspective into how emerging revolutionary technologies are transforming consumption and supply chains. Their transdisciplinary perspective helps in understanding this complex topic affecti... -
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie... -
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![Social Marketing and Advertising in the Age of Social Media]()
Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
‘This is something that is long overdue – a full reference work offering contemporary insight into a confusing relationship between social marketing and social media marketing. Where other publications provide only basic practical “how-t...eBook:Find out more$28.00
