Marketing
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![Handbook of Research on Customer Equity in Marketing]()
Handbook of Research on Customer Equity in Marketing
Edited by V. Kumar, Denish Shah
‘An exceptionally comprehensive and superbly scholarly volume on the emerging research on customer equity. It is a rare collection of world class scholars who have contributed to this Handbook.’ – Jagdish N. Sheth, Emory University, US ...eBook:Find out more$65.00
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![Branding Chinese Mega-Cities]()
Branding Chinese Mega-Cities
Edited by Per Olof Berg, Emma Björner
‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the ...eBook:Find out more$40.00
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![Handbook of Research on International Advertising]()
Handbook of Research on International Advertising
Edited by Shintaro Okazaki
‘Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital appr...eBook:Find out more$57.56
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![Handbook of Research on Born Globals]()
Handbook of Research on Born Globals
Edited by Mika Gabrielsson, V. H. Manek Kirpalani
‘The immense literature on born globals contains a cottage industry of research that includes many different definitions, operationalizations and conclusions. It is time to reflect on what insights we have gained. The editors have really...eBook:Find out more$57.60
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![Handbook of Developments in Consumer Behaviour]()
Handbook of Developments in Consumer Behaviour
Edited by Victoria K. Wells, Gordon Foxall
‘. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.’ – TransfereBook:Find out more$57.56
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![Handbook on the Experience Economy]()
Handbook on the Experience Economy
Edited by Jon Sundbo, Flemming Sørensen
This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understan...eBook:Find out more$65.00
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![伊斯兰营销手册]()
伊斯兰营销手册
Edited by Özlem Sandıkcı, Gillian Rice
‘This ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) a...eBook:Find out more$62.36
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![Emotions and Consumption Behaviour]()
Emotions and Consumption Behaviour
Isabella Soscia
‘Literally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consum...eBook:Find out more$40.00
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![Handbook of Marketing Strategy]()
Handbook of Marketing Strategy
Edited by Venkatesh Shankar, Gregory S. Carpenter
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...eBook:Find out more$64.80
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![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ – John A. Quelch, Harvard Business School, USeBook:Find out more$57.60
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![International Marketing and the Country of Origin Effect]()
International Marketing and the Country of Origin Effect
由朱塞佩编辑Bertoli里卡多Resciniti
‘The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provide...eBook:Find out more$40.00
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![Branded Lives]()
Branded Lives
Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
‘Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings ...eBook:Find out more$40.76
