Marketing
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![Collaborating with Customers to Innovate]()
Collaborating with Customers to Innovate
Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involv...eBook:Find out more$39.96
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![Business Relating Business]()
Business Relating Business
Ian Wilkinson
Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, econo...eBook:Find out more$47.96
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![Measurement in Marketing Research]()
Measurement in Marketing Research
Thomas Salzberger
在市场研究调查纬度测量ent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows ... -
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![Handbook on Brand and Experience Management]()
Handbook on Brand and Experience Management
Edited by Bernd H. Schmitt, David L. Rogers
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding bran...eBook:Find out more$65.00
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![Trust and New Technologies]()
Trust and New Technologies
Edited by Teemu Kautonen, Heikki Karjaluoto
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.eBook:Find out more$40.00
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![Creating Experiences in the Experience Economy]()
Creating Experiences in the Experience Economy
Edited by Jon Sundbo, Per Darmer
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creatio...eBook:Find out more$40.00
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![Handbook of Qualitative Research Methods in Marketing]()
Handbook of Qualitative Research Methods in Marketing
Edited by Russell W. Belk
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...eBook:Find out more$86.36
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![Trust in Market Relationships]()
Trust in Market Relationships
Sandro Castaldo
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm’s economic results in highly comp...eBook:Find out more$40.00
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![Marketing Knowledge Management]()
Marketing Knowledge Management
Gabriele Troilo
Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market ori... -
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![The Economics of Retailing and Distribution]()
The Economics of Retailing and Distribution
Roger R. Betancourt
这本书提供了一个统一和一致的方法to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distr...eBook:Find out more$52.76
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![Handbook of Research in International Marketing]()
Handbook of Research in International Marketing
Edited by Subhash C. Jain
未来的挑战和机遇,the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among con... -
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![Grocery E-Commerce]()
Grocery E-Commerce
Edited by Niels Kornum, Mogens Bjerre
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...eBook:Find out more$40.00
